🔗 Link in bio
What to put in your link in bio (and in what order)
The best bio link setup depends on what you want someone to do after visiting your profile. Use this guide to choose destinations, order them by intent, and decide between Instagram’s native links and a dedicated bio page.
5 min readUpdated
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Start with the next action you want to make easy: buy, book, subscribe, contact you, or explore your work. Then link to the most specific page that completes that action. Your bio does not need to archive everything you do; it needs to help visitors find a relevant next step.
Start with visitor intent
Order destinations by what visitors need, not by when you created them. Put your current priority first, then use supporting links to answer a different need or reduce doubt.
| Intent | Recommended destination | Example label |
|---|---|---|
| Buy | Relevant product, collection, or catalogue | Shop the new collection |
| Book or request a quote | Booking page, form, or WhatsApp | Book a consultation |
| Subscribe or register | Event, course, or newsletter page | Join the workshop |
| Review your work | Portfolio, case studies, or testimonials | See recent projects |
| Get in touch | WhatsApp, email, or contact form | Discuss a partnership |
One clear priority, not a fixed number
There is no universal number of links that works for every account. Keep destinations that serve a real visitor need, and remove duplicates, expired pages, and links that compete for the same action.
How to choose and order your links
- 1
Define the primary outcome
Write it as an action: book a consultation, buy the new product, register for the event, or start a conversation.
- 2
Match the visitor’s intent
Consider what someone arriving from your current content expects to find and what they need before acting.
- 3
Use the most specific destination
Link to the relevant product, booking page, or form instead of making visitors search from a general homepage.
- 4
Write labels that describe the result
Use “View the catalogue” or “Book a consultation” instead of “Here” or “More information.”
- 5
Order, measure, and update
Put today’s priority first. Compare clicks with purchases, bookings, subscriptions, or enquiries, then keep, move, or remove each destination.
Ideas by account type
| Account | Possible priority | Supporting destination | Contact or trust |
|---|---|---|---|
| Personal brand | Current launch or service | Newsletter or community | Partnership enquiries |
| Store | Featured product or collection | Full catalogue | Customer support |
| Service business | Booking or quote request | Portfolio or case studies | Testimonials or contact |
| Restaurant | Menu | Reservations or ordering | Opening hours and directions |
| Creator | Featured content or project | Community or support | Partnerships and press |
Instagram links or a dedicated bio page?
Instagram lets you add multiple external profile links and reorder them. In the app, go to Profile → Edit profile → Links → Add external link. Native links work well when you have a short set of clear destinations and want to avoid an intermediate page.
A dedicated bio page groups destinations under one URL. It can help when you need a branded layout, per-button analytics, one address across platforms, or campaign updates without replacing the Instagram profile URL. Use it to create hierarchy, not to repeat an unstructured list.
How to decide
If one action dominates, link directly to it. If visitors genuinely need several paths, use Instagram’s native links or a well-organized bio page. Choose based on clarity and the features you need, not an arbitrary link count.
Mistakes that make the next step harder
- Using vague labels such as “Link,” “Here,” or “More information.”
- Leaving expired offers, past events, or unavailable products in place.
- Sending campaign traffic to a general homepage instead of the relevant destination.
- Linking to a slow, broken, or difficult mobile page.
- Measuring clicks without checking purchases, bookings, subscriptions, or enquiries.
- Giving the same visual weight to destinations with different priorities.
Your bio links do not need to show everything. They need to guide each visitor towards the next relevant action.
Frequently asked questions
How many links should you put in your bio?
There is no ideal number for every account. Start with the smallest set that covers your audience’s important needs. If two links lead to similar actions, keep the clearer one or the one that produces better outcomes.
Which link should go first?
Put your current priority and the visitor’s main intent first. This could be a product, booking page, registration page, new content, or contact route. Reorder the links when your goal changes.
Can Instagram show multiple links in a bio?
Yes. Go to Profile → Edit profile → Links → Add external link. You can add and reorder external links. Consider a dedicated bio page if you need more control over presentation, analytics, or cross-platform updates.
Can I change destinations without editing my profile?
Yes, if the profile points to a dedicated bio page or an editable short link. Update its destinations from the service dashboard while the Instagram profile URL stays the same.
How do I know which link works?
Track each destination separately and compare clicks with the outcome you want, such as sales, bookings, subscriptions, or conversations. Keep links that help achieve the goal and adjust the rest.
Should link labels use emojis?
Use them only when they make the action easier to recognise, such as 📍 for directions or 🛒 for a store. The wording should remain clear without the emoji.
Make it yours and track every click
Create a free account so your links do not expire and you can measure country, device, and source.