Google reviews

How to create a Google review QR code

On a computer, open your Google Business Profile and choose Read reviews → Get more reviews to download Google's native QR code. To compare openings by branch or placement, copy the review link, create a measured link for each use and generate a QR code from it.

6 min readUpdated

On this page
  1. 01Quick option: download the QR code from Google
  2. 02Native or measured QR code: which to choose
  3. 03How to create a measurable version
  4. 04Print it so people can scan it
  5. 05Request reviews without incentives or selection
  6. 06A simple 28-day measurement plan

Google already provides a review link and QR code, so the simplest version needs no extra generator. A short-link route is useful when you need to separate openings from a counter sign, receipt, table or branch. It records that the link opened, not that the visitor submitted a review.

Quick option: download the QR code from Google

  1. 1

    Open the right profile

    On a computer, sign in with the account that manages the business and open the Business Profile you want. Google currently says review QR codes can be generated in a computer browser, not on mobile.

  2. 2

    Choose Get more reviews

    Select Read reviews and then Get more reviews. Check the business name and location before copying or downloading anything.

  3. 3

    Save the code

    Right-click the QR code and choose Save image as. Keep the review link too for email, WhatsApp and placements where tapping is more natural than scanning.

  4. 4

    Run a real test

    Scan the file with another phone and confirm it opens the correct profile and starts the review flow. Test it again from a print at the final size.

When the native QR code is enough

Use it when you need one direct route and do not need to compare placements. It has fewer moving parts to maintain. Do not add a redirect unless its data will inform a decision.

Native or measured QR code: which to choose

NeedOptionWhat you get
One sign or receiptGoogle's native QR codeA direct route to write a review
Compare counter, table and receiptOne short link and QR code per placementOpenings separated by source
Compare several branchesOne link and QR code per branchOpenings by location without mixing them
Change the destination without reprintingQR code pointing to an editable linkThe printed code can remain if your plan allows destination editing

Do not report openings as reviews. After opening the link, a person may still choose a rating, write, sign in and submit; taap.at cannot observe those steps. Compare openings with the real change in Business Profile reviews without automatically attributing every new review to the QR code.

How to create a measurable version

  1. 2

    Define one placement

    Decide where this QR code will live: counter, receipt, table, packaging or branch. Create a separate one for every placement you need to compare.

  2. 4

    Give it an operational name

    Use names such as reviews_central_branch_counter. The name should identify the placement, not promise a review or identify the visitor.

  3. 5

    Test before printing

    Scan it on iPhone and Android, check the redirect and open the final destination. Then validate a print from the actual viewing distance.

What taap.at measures

The short link counts redirect openings and displays the data available on your plan. It cannot tell whether a star rating, text or review was submitted, or who posted it.

  • Keep a clear white margin around the code and strong contrast; do not place text or logos over its modules.
  • Use a neutral visible prompt such as “Tell us about your experience.” Do not ask for five stars.
  • Provide written fallback text or a short link for people who cannot scan.
  • Do not stretch the image or repeatedly export it from screenshots. Test the final production file.
  • Place it after a genuine experience: on a receipt, in a thank-you email or in follow-up—not as pressure during service.
  • Before a large print run, test ten copies on the same material, lighting and scanning distance.

Request reviews without incentives or selection

Reviews must reflect genuine experiences. Google prohibits payments, discounts, free goods or services in exchange for posting a review, changing one or removing a negative review. It also prohibits discouraging negative reviews, selectively requesting positive reviews, pressuring people to post on the premises or requiring specific wording.

AvoidUse instead
“Leave five stars and get 10% off”“Tell us about your experience”
Showing the QR code only to happy customersOffering the same opportunity to every genuine customer
Asking reviewers to name an employeeLetting each person decide what to mention
Following up until they postSharing access and allowing a free choice

A simple 28-day measurement plan

  1. 1

    Record the baseline

    Note the date, total review count and visible rating before placing the codes.

  2. 2

    Separate placements

    Use a different QR code for receipts, counters and each branch. Keep the prompt unchanged during the first window.

  3. 3

    Review openings and reviews

    After 14 and 28 days, compare openings by placement with the total new reviews. Report both figures separately.

  4. 4

    Make one decision

    Keep the useful placement, improve a sign that earns openings without reviews, or remove a code nobody uses. Do not claim causation the data cannot establish.

Frequently asked questions

Does Google let businesses create a review QR code?

Yes. Business Profile provides a link and QR code for requesting reviews. Google currently says the QR code must be generated in a computer browser.

Is Google's review QR code free?

Google lets you download it from Business Profile without another generator. A measured short link is optional and depends on the tool and plan you choose.

Can I identify who left a review from the QR code?

Not with a short link. You can measure redirect openings; Google manages the review and the reviewer's public profile.

Can I offer a discount for a review?

No. Google prohibits payments, discounts, free goods or services in exchange for posting, changing or removing a review.

Should every branch use the same QR code?

Only if you do not need a comparison. Use a separate link and QR code per branch or placement when you need opening-level data.

Does one QR opening equal one review?

No. It only confirms that the link was activated. The visitor still needs to complete and submit the review in Google.

Make it yours and track every click

Create a free account so your links do not expire and you can measure country, device, and source.

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