⭐ Google reviews
How to create a Google review QR code
On a computer, open your Google Business Profile and choose Read reviews → Get more reviews to download Google's native QR code. To compare openings by branch or placement, copy the review link, create a measured link for each use and generate a QR code from it.
6 min readUpdated
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Google already provides a review link and QR code, so the simplest version needs no extra generator. A short-link route is useful when you need to separate openings from a counter sign, receipt, table or branch. It records that the link opened, not that the visitor submitted a review.
Quick option: download the QR code from Google
- 1
Open the right profile
On a computer, sign in with the account that manages the business and open the Business Profile you want. Google currently says review QR codes can be generated in a computer browser, not on mobile.
- 2
Choose Get more reviews
Select Read reviews and then Get more reviews. Check the business name and location before copying or downloading anything.
- 3
Save the code
Right-click the QR code and choose Save image as. Keep the review link too for email, WhatsApp and placements where tapping is more natural than scanning.
- 4
Run a real test
Scan the file with another phone and confirm it opens the correct profile and starts the review flow. Test it again from a print at the final size.
When the native QR code is enough
Use it when you need one direct route and do not need to compare placements. It has fewer moving parts to maintain. Do not add a redirect unless its data will inform a decision.
Native or measured QR code: which to choose
| Need | Option | What you get |
|---|---|---|
| One sign or receipt | Google's native QR code | A direct route to write a review |
| Compare counter, table and receipt | One short link and QR code per placement | Openings separated by source |
| Compare several branches | One link and QR code per branch | Openings by location without mixing them |
| Change the destination without reprinting | QR code pointing to an editable link | The printed code can remain if your plan allows destination editing |
Do not report openings as reviews. After opening the link, a person may still choose a rating, write, sign in and submit; taap.at cannot observe those steps. Compare openings with the real change in Business Profile reviews without automatically attributing every new review to the QR code.
How to create a measurable version
- 1
Copy Google's review link
In Get more reviews, copy the link supplied by Google. Open it once and confirm it belongs to the correct profile.
- 2
Define one placement
Decide where this QR code will live: counter, receipt, table, packaging or branch. Create a separate one for every placement you need to compare.
- 3
Create the link and QR code
Paste the official link into the generator. For long-lived print, claim the link in an account and decide whether you need destination editing or a longer analytics window.
- 4
Give it an operational name
Use names such as reviews_central_branch_counter. The name should identify the placement, not promise a review or identify the visitor.
- 5
Test before printing
Scan it on iPhone and Android, check the redirect and open the final destination. Then validate a print from the actual viewing distance.
What taap.at measures
The short link counts redirect openings and displays the data available on your plan. It cannot tell whether a star rating, text or review was submitted, or who posted it.
Print it so people can scan it
- Keep a clear white margin around the code and strong contrast; do not place text or logos over its modules.
- Use a neutral visible prompt such as “Tell us about your experience.” Do not ask for five stars.
- Provide written fallback text or a short link for people who cannot scan.
- Do not stretch the image or repeatedly export it from screenshots. Test the final production file.
- Place it after a genuine experience: on a receipt, in a thank-you email or in follow-up—not as pressure during service.
- Before a large print run, test ten copies on the same material, lighting and scanning distance.
Request reviews without incentives or selection
Reviews must reflect genuine experiences. Google prohibits payments, discounts, free goods or services in exchange for posting a review, changing one or removing a negative review. It also prohibits discouraging negative reviews, selectively requesting positive reviews, pressuring people to post on the premises or requiring specific wording.
| Avoid | Use instead |
|---|---|
| “Leave five stars and get 10% off” | “Tell us about your experience” |
| Showing the QR code only to happy customers | Offering the same opportunity to every genuine customer |
| Asking reviewers to name an employee | Letting each person decide what to mention |
| Following up until they post | Sharing access and allowing a free choice |
A simple 28-day measurement plan
- 1
Record the baseline
Note the date, total review count and visible rating before placing the codes.
- 2
Separate placements
Use a different QR code for receipts, counters and each branch. Keep the prompt unchanged during the first window.
- 3
Review openings and reviews
After 14 and 28 days, compare openings by placement with the total new reviews. Report both figures separately.
- 4
Make one decision
Keep the useful placement, improve a sign that earns openings without reviews, or remove a code nobody uses. Do not claim causation the data cannot establish.
Frequently asked questions
Does Google let businesses create a review QR code?
Yes. Business Profile provides a link and QR code for requesting reviews. Google currently says the QR code must be generated in a computer browser.
Is Google's review QR code free?
Google lets you download it from Business Profile without another generator. A measured short link is optional and depends on the tool and plan you choose.
Can I identify who left a review from the QR code?
Not with a short link. You can measure redirect openings; Google manages the review and the reviewer's public profile.
Can I offer a discount for a review?
No. Google prohibits payments, discounts, free goods or services in exchange for posting, changing or removing a review.
Should every branch use the same QR code?
Only if you do not need a comparison. Use a separate link and QR code per branch or placement when you need opening-level data.
Does one QR opening equal one review?
No. It only confirms that the link was activated. The visitor still needs to complete and submit the review in Google.
Make it yours and track every click
Create a free account so your links do not expire and you can measure country, device, and source.