📍 Google + WhatsApp
How to add WhatsApp to your Google Business Profile
Open your Business Profile, choose Edit profile → Contact → Chat, select WhatsApp, paste a click-to-chat URL and save. Google offers chat options only in selected regions, so the setting may not appear on every profile.
5 min readUpdated
On this page
The option lets someone open WhatsApp from the business listing they find on Google Search or Maps. You need access to a claimed, verified Business Profile and a link that opens the right number. This is a contact route, not a ranking factor or a guarantee of more enquiries.
Add WhatsApp step by step
- 1
Open the correct profile
Sign in with the Google account that manages the business. Find the profile in Search or Maps and confirm its name and location.
- 2
Open Contact
Select Edit profile, open Contact and choose the edit control next to Chat.
- 3
Choose WhatsApp
Open the Chat menu and select WhatsApp. Google may also offer Text message, depending on the region.
- 4
Paste the link
Add a tested click-to-chat URL with the full country code and phone number. It can be a direct WhatsApp URL or a measured redirect.
- 5
Save and test
Select Save, then view the public profile outside your manager session. Confirm that the option opens the intended WhatsApp account.
WhatsApp and SMS
Google says that when both WhatsApp and text messaging are added, customers see only the text message option. Keep only WhatsApp under Chat if that is what you want displayed.
Create a link reserved for Google
Use a dedicated link instead of reusing the same one across Instagram, your website and campaigns. You can pre-fill a short message such as: “Hello, I found your business on Google and would like to ask about…”. The visitor can edit or delete that text before sending.
What taap.at measures
A taap.at redirect records an opening before sending the visitor to WhatsApp. It cannot confirm that the person sent the message, started a conversation, became a qualified enquiry or bought anything.
Google allows different Business Profiles to use the same WhatsApp link. If several locations share one number, create a separate redirect for each profile. The final destination stays the same, while openings remain comparable by location.
What to check when Chat or WhatsApp is missing
| Problem | Useful check |
|---|---|
| There is no Chat field | Chat is limited to selected regions and may not be enabled for your profile. |
| You cannot edit it | Confirm that your account is an owner or manager and that the profile is claimed and verified. |
| Only Text message appears | Check whether you added SMS and WhatsApp; Google displays only SMS when both are configured. |
| It opens the wrong number | Fix the country code and number in the destination, then test the URL directly on a phone. |
| You saved it but cannot see it | Check the public profile in Search and Maps. Saving does not guarantee an immediate public update. |
Do not put the link in the website or appointment field as a workaround when Chat is available; those fields serve a different intent. If Chat is unavailable, keep your main phone number and website accurate and check availability later.
Measure the journey without overstating results
| Stage | Where to measure | Limit |
|---|---|---|
| Opening | Dedicated taap.at redirect | Does not prove a message |
| Message | WhatsApp Business or a manual record | Does not prove a qualified enquiry |
| Qualified enquiry | Label, spreadsheet or CRM | Does not prove a sale |
| Sale | Order, payment, booking or CRM | Needs a documented attribution rule |
Keep openings, messages, qualified enquiries and sales as separate totals. A gap between openings and messages may indicate the wrong number, unclear context or abandonment. To attribute revenue, record the source when the message arrives and confirm the outcome in your sales system.
Pre-publish checklist
- The number includes the country code and opens the correct account.
- The pre-filled message is short and contains no sensitive data.
- The link is reserved for this profile or location.
- The full route works as a visitor on a phone.
- Your team knows that an opening is not a sale.
Frequently asked questions
Why can’t I add WhatsApp to my Business Profile?
Google limits chat options to selected regions and profiles. Check permissions and verification; if Chat is absent under Contact, there is no setting that guarantees activation.
Which WhatsApp URL should I paste?
Use a tested click-to-chat URL with the full international number. It may be direct or a taap.at redirect if you want opening-level measurement.
Can I add both WhatsApp and SMS?
Yes, but Google says only Text message is shown when both are added. Keep only WhatsApp if that is the channel you want displayed.
Can several locations use the same link?
Yes. Use a separate tracked redirect per profile if you need to compare locations, even when all of them open the same number.
Can taap.at show how many sales came from Google?
Not by itself. It measures link openings; confirm messages and sales in WhatsApp Business, your CRM or your commerce system.
Make it yours and track every click
Create a free account so your links do not expire and you can measure country, device, and source.